Leo Home Repairs
Leo Home Repairs, a locally owned handyman and home improvement business in Reston, Virginia, I developed a complete brand identity. I designed a playful, approachable website to showcase their services. I combined clever, memorable messaging with custom illustrations to differentiate the company in a crowded local market and highlight its fun and professional services.
Founding story
The founded of Leo Home Repairs has a simple mission: to revive personal, neighborly service in the home improvement industry. Tired of impersonal franchises and automated call centers, David built a business that prioritizes face-to-face connections, quality craftsmanship, and local community support. At Leo Home Repairs, the owner personally oversees every project, ensuring each client feels like a valued neighbor.
The Challenge
• LimitedBudget: The project required a creative, high-impact brand and website designwithin a modest budget.
• StandingOut Locally: Competing against large franchises with extensive marketingbudgets required a unique, personable brand voice and visual identity.
• BalancingHumor with Professionalism: The brand needed to convey a fun and approachable imagewithout compromising its credibility as a skilled, licensed contractor.
The Solutions
• BrandDevelopment: Created a brand identity centered around friendliness,craftsmanship, and local trust, reinforced by approachable copy and visuals.
• CustomIllustration: Designed custom graphics to give the website a handcrafted,artistic feel that aligned with the company's carpentry and home improvementexpertise.
• WebsiteDesign & Project Management: Managed the entire website build, includingUX/UI design, content development, and timeline coordination to deliver theproject efficiently within budget.
