T-Mobile For Business
Services
Type
Industry
As a UX Product Manager, I contracted with T-Mobile for Business for a period of two years. I led large-scale design and digital product initiatives focused on transforming internal workflows and improving user experiences across their digital platforms. My role combined cross-functional team leadership, UX strategy, Agile coaching, and operational refinement to support the company’s evolution from traditional project management to a modern, user-centered design approach.
Founding story
T-Mobile for Business is a division of T-Mobile, one of the largest telecommunications providers in the United States. T-Mobile’s business arm was established to serve companies of all sizes with wireless, connectivity, and innovative technology solutions. With a commitment to “Un-carrier” principles, T-Mobile for Business focuses on breaking industry norms by delivering simplified, customer-first experiences, competitive pricing, and agile service delivery for its corporate clients.
The Challenge
• The organization was transitioning from Waterfall to Agile, requiring cultural, operational, and process shifts across the product and UX product design teams.
• Teams were siloed, resulting in fragmented workflows, inconsistent user experiences, and unclear system dependencies.
• UX functional requirements were either poorly defined or missing, creating gaps between business objectives and product execution.
• There was a need to codify UX roadmaps and blueprints to support upcoming system integrations and e-commerce enhancements.
• Accessibility standards were not consistently implemented or enforced across digital products.
The Solutions
• Led a multidisciplinary team of 23, including UX designers, researchers, and project managers, fostering collaboration and strategic alignment across portfolios.
• Managed multiple complex projects end-to-end, from scoping and user testing to leadership reviews, resource planning, and implementation.
• Successfully guided the transformation from Waterfall to Agile, introducing new workflows, sprint processes, and coaching teams through mindset shifts to embrace iterative design.
• Facilitated design thinking workshops to unify product and UX visions, identify system dependencies, and create cohesive end-to-end user experience blueprints.
• Mentored product and design teams on how to effectively define UX functional requirements, ensuring clarity and alignment with user and business needs.
• Conducted discovery sessions, persona building, user journey mapping, and pain point identification to enhance T-Mobile’s e-commerce usability and prioritize improvements.
• Collaborated with research teams to design and prioritize A/B testing strategies that would inform data-driven design decisions.
• Partnered with the design systems team to enforce consistent token management aligned with brand guidelines.
