Ohana Life Solutions
Services
Type
Industry
Partnering with Ohana Life Solutions, a private therapy practice, to modernize their digital presence, streamline their brand story, and build a website that reflects the warmth, expertise, and client-centered approach of the founder. This project combined AI image generation, UX design, branding and marketing, content strategy, and operational alignment to help the practice reach and resonate with its target audience.
Founding story
Ohana Life Solutions has over 20 years of experience across many modalities in the mental health industry. Inspired by the Hawaiian concept of "Ohana," meaning family and connection, the founder built her practice around creating safe, inclusive spaces where clients can heal, grow, and navigate life's complexities. Her approach integrates clinical expertise with mindfulness, talk therapy, and clinical professionalism to meet each client exactly where they are.
The Challenge
• The existing brand lacked clarity and emotional connection to a talk therapy approach.
• The website content was fragmented and did not clearly convey the therapeutic services, methodologies, or the unique value of the practice.
• The site structure was not optimized for user experience, making it difficult for potential clients to understand offerings or initiate contact quickly.
• The client required a digital experience that aligned with modern therapy trends and imagery that conveyed a gentle approach to therapy.
The Solutions
• Developed the brand story and logo that captured the owner's professional journey and therapeutic approaches and used AI to generate imagery that supported the brand.
• Restructured the site architecture and UX flow to improve navigation, highlight services, and make it easy for visitors to find out more information about the owner's practice.
• Integrated SEO best practices to improve visibility and reach within her target audience.
• Provided strategic consulting on positioning and marketing, emphasizing the owner's unique blend of clinical expertise and personalized therapy services.
